Many PTAs are trying to improve the number of people that actually read their PTA/PTSA e-Newsletters Or e-Blasts.   Industry surveys have shown, in order to get read, the email information must be:

• Most Important information first. The more scrolling down the less reading.
• Article must be direct and to the point (who,what, when, were, and how) with a link to more information for people that want more.
• Graphics to the left draw interest to the article.
• A shorter email more often is more effective than a longer email sent less often.

Here is a format I used on an every other week cycle.  Example eBlast

If you have a format that is successful please share it with other PTA/PTSAs. email link to web@dccpta.org.

• Here is a good e-Newsletter from Kirby Smith PTSA. They use the free  “Click Here To Volunteer” website that allows them to maintain a website an e-mail list.  Kirby Smith Middle School PTSA News Letter 082816.
• Fletcher Middle School uses Constant Contact Email System to send out their e-newsletter.  There is a charge for the service.  They provide many templates to choose from.  This newsletter is very extensive, check it out http://conta.cc/2bBlIGp.
• UCF Parent Newsletter